Know About The Google SEO

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One of the biggest dreams of almost all people who have an Internet business is to appear in the first results of Google SEO tools. After all, being at the top of searches is almost a guarantee of more visitors and, consequently, sales!

Introduce you to the main concepts to start working with SEO, in addition to giving you tips on how to apply this strategy on your pages. That way, you will have more opportunities to earn the long-awaited first place on Google.

What is SEO?

SEO stands for Search Engine Optimization, or search engine optimization, in Spanish. It is a set of optimization and improvement techniques for websites, blogs, and Internet pages. These optimizations (which we will see in detail later) serve to achieve good positions in the search results and, therefore, generate organic traffic and authority for a website or blog.

How To Do SEO For Your Website

Every time a new page is published on the Internet, Google tries to index it in its database so that it can be found when a person searches.

The problem is that thousands of new pages are published every day. Because of this, the competition is huge. Also, search engines cannot “read” web pages. SEO emerges as a tool to help search engine algorithms to identify the content of a page and define the best location for this page for a certain search term.

Why Is SEO So Important?

As of this writing, there are more than 1.7 billion online sites worldwide. And that number continues to grow.

The problem is that all these pages compete with each other for the attention of Internet users and to see who attracts the most traffic. But how do you stand out from the competition and ensure more visitors to your website or blog?

This means that only 4 out of 10 people decide to click on a website that is below the third position in the search results. When you optimize your content for SEO Google analytics, you make it compatible with the ranking parameters used by search engines. Therefore, algorithms will be able to identify what your website or blog is about and classify it correctly. This allows your page to obtain better positions and be seen by a greater number of people.

And you know the more people who see your brand, the greater the scope of your business will be on and off the web.

It doesn’t matter if you are an affiliate or a producer, you must be seen to win good business opportunities! And google SEO guidelines helps you with that.

Is SEO Worth The Money & Who Need SEO Service? 

Well, you know what SEO is and why it is important to your business. However, to develop an efficient optimization strategy, it is essential to understand how Google works.

Every day, millions of people search for content on the most diverse topics on the platform. In fact, there are over 5 BILLION searches per day! It is a lot.

And if you have used Google, you already know the SERP, in English: google search engine results or the search results page. You have also noticed that the results are divided into two groups: organic results and paid results. Paid results (in the red box in the image below) are displayed at the top of the page with the “Ad” mark. This content is from companies that used the Google Ads advertising tool to promote their pages.

Below the ads are the organic results (in the blue box). These results are ranked in order of relevance.

But how does Google define the location of each page? This is what we will see next.

Tracking, Indexing, and Viewing

These are the three main processes that makeup searches performed on Google. During crawling, Google robots, known as Googlebot, identify new pages that must be added to the huge search engine index.

As Googlebot visits the pages, it identifies and analyzes all the existing links and includes them in the crawl list. This process also detects new sites, content changes, and site exclusion.

Google then processes each of the crawled pages and includes them in its database. This process is called indexing. The Google index records a series of data about each page, such as content, publication date, publication region, title, description, etc. So when a user makes a query, Google’s algorithm searches that index for matching pages. Then, the most relevant results are displayed.

But this relevance is not arbitrary. It is defined based on more than 200 classification factors that Google’s algorithms take into account.

Why SEO is Necessary For Ranking in Google 

No one knows exactly what Google takes into account when ranking web pages. However, a lot of research is done to at least get an idea of ​​the ranking factors. Know how to do SEO for website step by step

Backlinko has put together the top 200 ranking factors in one list. And then you can see the 10 most important:

Page Authority

This classification criterion refers to the relevance of a certain page inside and outside its site and the quality of the content;

Domain Authority

The domain authority, in turn, indicates that a domain is a reference for other sites. This factor is measured based on the number of quality external links, number of visitors, conversion, and duration of permanence on the pages, among others;

The Relevance of Links

Another classification criterion is the number and quality of external links, or backlinks, received by the page;

Content Quality

Search engines value sites with relevant content and that actually answer user questions;

Content Size

Generally, larger content tends to take a more comprehensive approach and wins algorithms’ preference;

Keyword In The SEO Title (Title Tag)

The presence of the keyword in the SEO title (the title that appears in the search results) weighs heavily on the evaluation of Google’s algorithms;

Keyword in Content

Similarly, having the keyword present in the first 100 words and in subtitles is also interpreted as a sign of relevance by Google;

Time Spent on The Page

The behavior of Internet users is an indicator of the quality of a page. So, the more time they spend interacting with the content, the more relevant it is;

Page Loading Speed

Google places a high value on user experience. For this reason, pages that are light and load quickly tend to rank better;

Responsive Design

For some time now, Google’s algorithm has prioritized sites adapted for mobile devices, giving preference to pages adapted for smartphones and tablets.

Main SEO Techniques

“But how can I improve my site’s ranking relative to these ranking factors?”

Simple. Implement some SEO optimizations.

Of course, as Google evaluates over 200 criteria, we’ll focus on improvements that directly affect.

These improvements can be divided into on-page and off-page.

SEO On-Page

SEO factors on-page are those details that can be optimized within the website or the page itself.

They are important to show search engines that your content is related to the search terms that users use.

How To Improve SEO Performance

Do you remember that we said that the quality of the content is one of the most important criteria for Google? So don’t underestimate this factor! You can learn it from SEO tutorial w3school

Google’s algorithm has been prioritizing pages and sites that offer relevant content to the public for some time.

That is, the better the text, the better written and more aligned with your person’s doubts, the more possibilities it will have to appear in the first positions of SERP.

In addition, it is important to consider the size of the content. Since Google favors the most complete content, it is natural that they are also longer.

According to a survey by the Cognitive SEO blog, the average size of the content that appears in the first three positions is 2,500 words. After all, your person’s profile or post topic may require less content. In any case, every time you write a blog post, try to offer complete and relevant information objectively.

SEO Title and Meta Description

The SEO title is different from the internal title. It is the title that appears on the search page and has the function of bringing visitors to your website or blog.

The SEO title is one of the first elements of a website that users come into contact with. Because of this, it is highly valued by Google.

A Good SEO Title

It has approximately 60 characters. Contains the keyword on the left; it is more objective and summarizes the idea of ​​the content.

URL

Another element that the Google robot considers when ranking a page is the URL itself. The URL is the unique address for each page, and while it doesn’t weigh heavily, it can influence user experience and click-through rate.

Choose simple, short URLs that preferably contain the keyword focus of the content. In addition to helping algorithms match your page to the keyword, it’s even easier for readers to click on your link.

Heading Tags

Headings are features that help rank information on a page by priority.

Header tags function as titles and subtitles and present the most important content (H1) and its complements (H2 to H6). In addition, the titles indicate the most relevant information to Google and optimize the reading of the texts.

Internal Link

It consists of inserting links in all the content that take the user to other texts on your website or blog that have a similar theme. Internal linking enables Google’s algorithm to analyze what the user experience is like in its posts and identify what content you are sending to readers. You can earn the google SEO certification

Also, when certain content receives many internal links on your site, Google recognizes it as more relevant. Therefore, use this strategy to highlight the most important texts on your blog or website and guide users through all your content.

Alternative Text

Google can’t understand the images, at least so far. Because of this, you must tell the search engine what the image is about. And this is done through the alternative text or alt text. The alt text also works as an image description for screen readers used by the visually impaired or in the case of broken images.

Therefore, every time you add an image to your blog post, be sure to fill in the alt text, preferably using the content keyword.

SEO Off-Page

As its name implies, the off-page SEO criteria are related to factors outside the domain of your website that end up affecting its organic positioning. You can get the search engine optimization pdf from here.

Domain authority: As we explained previously, the authority has to do with the relevance and importance that a domain has on a given topic. That is, it is a metric that indicates whether or not a website is a reference in a niche. The main factor influencing authority is the quantity and quality of the links that mention the brand. The more mentions, the more relevant and reliable the domain is.

Also, age is another factor that affects the authority of the domain. The older the site, the more authority it will have.

The amount of content published also directly influences your authority.

Brand Presence

The presence of the brand on the Internet, although it does not help to directly increase the authority of the domain, affects the trust of the search engines in your brand. And the more reliable your brand is, the less likely it is to be penalized.

Among the factors that can affect the presence of a brand, we can mention:

Mentions without a link to the brand name on other sites;

An active presence on YouTube;

Positive feedback from users on Google;

Fans who participate in social networks.

Link Building

Link building is the most important aspect of off-page SEO and one of the most helpful to increase the authority of your page and domain.

Conclusion

But having a website, a blog, or e-commerce is not enough to conquer the first page of Google. For this, it is necessary to invest in a series of optimizations to ensure that your content appears for people who are looking for your business. These optimizations aim to improve the user experience on your website, blog, or virtual store, in addition to showing search engines that your content is relevant.