What is Amazon SEO and How to Do it?

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Have you Started Selling on Amazon Yet? If not, then you are quite lagging. Amazon has become the world’s one of the best shopping portals that allow you to sell your items across the world using the world’s no.1 shopping platform. 

You can earn through various ways from Amazon. Such as, 

1. Direct Selling Through Amazon
2. Amazon Affiliate Marketing
3. Amazon Reviews

 

These are the ways you can earn through Amazon shopping portal. Now only enlisting your products will not be enough to generate a higher income for you. Apart from listing your product on the Amazon shopping website, you also need to optimize the listing thoroughly, so that it comes on top of the search results. When buyers search for a similar product, they will get to see your product listed on the top of the first page of organic search results.

 

How to Increase Product Ranking in Amazon?

Optimizing means, we are talking about Search Engine Optimization or SEO. So the Amazon SEO works based on the idea of an A9 algorithm that follows some specific rules, criteria for ranking your product on top of the search results. Let us discuss some of them.

The Title Must Include The Product Name

The product listing should have a title that includes the product name. For example, you have listed a shoe on Amazon. No need to mention any brand name in the title. But, you should include the shoe type with a bit of description. Suppose, the shoe is a leather shoe of red color. Then you can use the title as ” Red Leather Shoes with a Fashionable Look ” something like this.

Amazon Keyword Research

Insert the Keywords According to SEO Rules

 

Check for the organic keywords that are searched by the buyers the most, and also have less competition. You can check for the keywords using various paid keyword research tools such as Ahrefs, Semrush, Spyfoo, Buzzsumo, etc. The organic keywords that have less competition and a higher search volume for the product you are listing, can provide you with the best results. To search for the perfect keywords, you can also check out the free Amazon keyword tool. Many sellers have suggested this tool for gaining good results.

The best way to get results is, first you check for the keywords, and then you list your product depending upon those two factors-

1. Less Competition
2. High Search Volume

 

The more you get organic traffic, the more you get sales. The keyword scout process plays the most important role in Amazon SEO. The buyers who visit your listing are already genuinely interested in your product as they have visited you through an organic search. That is the reason you will get a high Click Through Rate ( CTR) and eventually get a high rate of conversion. For a better result, check out these Amazon Keyword Tips and rank your product easily.

Insert Organic Keywords in the Title, Product Description

Not only in the title, but the keywords should also be included in the product description. When the keywords are included in the product description, it will be easier for the search engines to show your product in the search result. Suppose, for example, let us talk about the previous example. In our previous example, we saw the product was red leather shoes. Let’s imagine that this keyword is an organic keyword that has less competition and high search volume. Now, include this keyword or keyphrases as much as possible in the product description maintaining the keyword insertion rules. You should not include the keyword for too many times, else there will be a keyword stuffing issue which can violate optimize Amazon Keywords rules.

Amazon Product Listing

Write Long Product Description

 

When you write a long product description, there will be a possibility to add more organic keywords within the description. It will affect the search result. The product description should be written in detail, which includes color, size, delivery options, variety, etc. When you add a detailed description, it will most likely rank in the search results. A search engine like Google, Yahoo, Bing and more will prefer to show the product on top which has a better and more detailed description of the product. A search engine will prefer to show a more detailed description.

H1, H2, H3 Tags

 

While writing the product description, title, conclusion, etc. Use the H1, H2, H3 tags as per the SEO guidelines. The search engine mostly crawls according to the H1, H2, H3 tags. If the organic keyword is included in the H1, H2, H3 tags, the search engine will crawl them in a better way.

Product Images

 

It is very important to include images, in fact, original images in the product description section. A product listed on Amazon should not be present without the original images. A graphic image or a duplicate image should not be added. An image showing in the inset should not be added. Instead, an original image will be preferable and kind of mandatory in Amazon terms.

Image Optimization

 

While adding the images, it is better to add them following the SEO guidelines to get the best results out of it. Some techniques you can follow while inserting images, like –

Add Keywords while writing image description – Put several keywords as suggested by the keyword suggestion tools. The keywords should be organic and related to the product.

Add Keywords in the image title and image caption. The keywords should be organic and should have a good search volume, and less competition.

Overall 8 images you will be able to add in one product listing on Amazon.

Customer Reviews

 

This is a fundamental factor that affects your product listing on the Amazon platform. The more reviews you have for your product, your ranking will be better. If you have a seller account and have your product listed on Amazon, you must be having a good number of reviews that increase the ranking.

Create a Seller Account

Once you are registered with Amazon as a seller, you will be eligible to add your products to the marketplace. The Amazon bots will look for the products that have a higher selling and higher conversion rate. The products having a higher selling rate will be preferred to top the ranking list on an organic search at the search engine. To achieve a great selling record, you can run Amazon PPC campaigns that promotes your products as well as generate higher selling. You can get proper guidance from the Amazon PPC consultant to get the best results.

Create a Separate Website that Lists your Products

 

Apart from the Amazon listing, it is a good SEO technique to create a separate shopping portal which includes the products that have been added in the Amazon marketplace. You cannot do on-page SEO optimization for the listed products on Amazon, as you are third party sellers and don’t have any authority to do that. In this situation, it is the best way to create your shopping portal where you can add the products listed on Amazon along with some other products. When you have the site ready, you can start with the on-page and off-page SEO operations for your website and make it rank on the search queries as entered by the user.

The products in your site should have images and a little description of it. When you add a ” buy now ” button to the products, the button should be redirected towards the actual amazon product. The purchase will happen through Amazon. It’s like selling Products through Amazon using the medium as your website.

Things you Should not Do While Listing Products on Amazon  

There are certain things which if you do while listing your products on Amazon, can negatively affect your search engine ranking.

1. Adding Promotional Words in the Title such as ” Red Leather Shoes for Sale”. In this sentence, the For Sale part is not appropriate.
2. Any duplicate or inset images are not allowed. You need to provide only original images to get good SEO results.
3. Don’t include any size or quantity measurements in the title like, inch, gram, ounce, etc.
4. The content you add, should not be duplicate content. There will be no copyright issues to be claimed or no penalties, but duplicate content will have a negative impact in terms of search engine ranking.
5. You must not add high-resolution images as it will take more time to load the product page. A page that takes more loading time, is not at all ideal for SEO.

 

Some More SEO Techniques 

According to Amazon A10 Algorithm, apart from the various ways mentioned earlier, there are more techniques involved in Amazon SEO service, Such as

Social Media Sharing

You should share various promotional posts that should link back to your product listing post.

Backlink Creations

There are many similar websites where you can add your product description with a link back to your product listing page and the website you have developed for the product listing. This method will affect positively in terms of SEO ranking.

Forum Submission

There are several forums available across the web where you can register and post your queries or answer to queries. There while answering someone you can suggest your products to them with a link that redirects to the product listing page. This way you can draw relevant traffic to your product page. As they are already searching for products of similar qualities, they will be most likely to purchase your product.

Links from High Authority Sites

If you can manage to get backlinks from websites/blogs having a high DA( Domain Authority), and PA (Page Authority) it will be easier to rank high on search engine results.

Conclusion

Amazon has introduced a recently launched product ranking tool that helps in ranking your products well on Amazon. You can also check for the reasons due to which your product is not ranking well. Even the smallest details also will be nicely explained in this tool. You can try using this Amazon product tool for once, explore its benefits. Millions of people are getting benefits through this tool. Why won’t you?

I hope, this was a helpful discussion on what is Amazon SEO, and how to do it correctly to rank on Amazon search results.