How To Monetize Your Instagram Account
Anybody can make money on Instagram.
However, it’s not that easy.
With so many people wanting to generate an income from their Instagram profile, the competition is quite high.
So, what’s the right way to monetize your Instagram account?
First Things First, Build Your Following…
This doesn’t simply mean increasing your follower count. While the number of followers is important, your profile’s engagement rate and your influence on people are equally crucial.
You cannot blindly post content in a hope that your audience will grow over time.
Settling down on a niche and understanding your target audience will go a long way in keeping your profile’s engagement rate high.
Once you’ve cracked the code of keeping your audience engaged, your following will grow automatically.
Here are some tried-and-tested ways to keep your audience glued to your Instagram profile:
- Post consistently.
- Use the right hashtags.
- Leverage high-quality visuals.
- Reach out to fellow content creators.
- Optimize your Instagram bio.
- Create valuable content.
Then, Narrow Down on a Monetization Technique
There are a number of ways in which you can generate an income through your Instagram account.
Some of them are:
Affiliate marketing: This will require you to promote a product using unique promo codes or custom links. Every time a user makes a purchase using the code or link, you’ll receive a pre-determined percentage of the revenue.
Advertise your own products: This could include your artwork, your photographs, or any other product.
Promoting your own products on Instagram can be really lucrative since you’ll have a great understanding of what your product is about and how it can help your audience.
Use product placement videos: This is a technique where you can add a product to your posts, Instagram Stories, and IGTV videos. It is a kind of hidden advertising method.
Product placement videos often work really well because they tend to look really subtle.
If you’re finding it hard to monetize your Instagram account, you’re not the only one.
However, using a powerful Instagram marketing tool can be of huge help. To learn more, check out my detailed post on ShaneBarker.com.
If you want to discover more about the ins and outs of monetizing your Instagram profile, don’t miss going through the infographic below.
Image Courtesy: shanebarker.com
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.